Health Promotion Board (HPB) has split duties for its Health Hub Portal account, awarding all eight agencies which pitched for the account.
The agencies awarded are DDB Worldwide, Mirum Singapore (XM Asia), Possible Worldwide, Web Professional, FXMedia, Novus Media Solutions, King Content Singapore and Digital Boomerang.
Undertaking content management duties will be DDB Worldwide, Possible Worldwide and FXMedia. Health and wellness content development services will be helmed by Mirum Singapore, Novus Media Solutions, King Content Singapore and Digital Boomerang.
Marketing services will also be covered by DDB Worldwide and Possible Worldwide. Agencies working on user interface and programming professional services are Mirum Singapore, Web Professional House and Novus Media Solutions. Project implementation of customer engagement journey will be handled by King Content Singapore and Digital Boomerang.
Marketing has reached out to HPB for more details on the scope of the project.
HPB recently concluded its creative and media pitch, appointing Publicis Singapore as creative partner and reappointing Group M’s MEC Singapore as its media agency. In August last year, HPB picked Possible Worldwide as its digital agency.