Following the passing of Queen Elizabeth II in September last year, her firstborn, Charles III, was proclaimed Britain's new monarch instantly. However, he will officially be crowned as King at his coronation this weekend in a glamourous ceremony set to be attended by the British Royal family as well as foreign royals and government officials worldwide such as Singapore's President Halimah Yacob, Justin Trudeau, First Lady Jill Biden and more.
In light of this momentous occasion, many brands globally and in the UK have stepped up to commemorate the coronation. Not only are some of these brands paying homage to the monarch, but they are also celebrating all things that are quintessentially British.
Below, MARKETING-INTERACTIVE rounds up some of the best coronation-related brand releases.
1. Cadbury's sweet crown creation
British confectionary company Cadbury has created an edible replica crown to celebrate the coronation. The crown resembles St Edward's crown which is the centrepiece of the British coronation regalia.
According to The Independent, the crown was made by chocolatiers Dawn Jenks and Donna Oluban, who worked on the crown for two days, using predominantly milk and white chocolate.
To add a touch of opulence to the crown replica, the two confectioners used edible gold and glitter as well.
2. Heinz's tomato 'kingchup'
This coronation, Heinz decided to play on the word 'ketchup' to create 'kingchup'. Each bottle of 'kingchup' is also uniquely numbered, making each bottle special. According to Heinz, the first bottle was sent to the future monarch himself.
Additionally, the ketchup brand also released a limited range of merchandise, called the 'Heinz kingchup coronation bundle'.
Uber has launched its very own 'coronation carriage', with one driver and a team of four white horses that London's residents can catch a ride on. The service is available from 3 May to 5 May, in the days leading up to the coronation this weekend. The royal experiance is complete with plush red velvet interiors, while the exteriors are completely painted gold and embellished with ornate decorations.
The introduction of the carriage is an attempt to highlight Uber's growing range of services which include Uber boat, national rail journeys, eurostar, coaches and car rentals available using Uber rent.
The announcement of the Coronation Carriage follows research which shows that 51% of Brits will be celebrating the Coronation, whilst almost a third 29% plan to be in London during the week of the Coronation.
Andrew Brem, general manager at Uber UK said, “What better way to celebrate one of the most significant events of 2023 than by riding like King Charles III in a horse-drawn carriage. We’re always looking for new ways to add a little Uber magic to peoples journeys, so we are over the moon to be able to bring the Coronation Carriage to Uber”.
4. Moet & Chandon
Luxury champagne company, Moet & Chandon has revealed a limited-edition 'imperial magnum' champagne in light of the coronation.
This is not the first of the champagne brand's coronation specialties though. In fact, it is a tradition for Moet and Chandon to release 'coronation cuvees' that dates back centuries. These limited-edition cuvees were created also for Edward VII, George V and Elizabeth II's coronations as well.
The newest one, which marks the company’s first coronation release in 70 years, says: ‘The House of Moet & Chandon are proud to present this special cuvee to celebrate the coronation of His Majesty The King.”
To celebrate their commemorative chocolates, confectionery brand Celebrations has created a sculpture of King Charles’s head made entirely out of chocolate. According to the BBC, a mix of miniature versions of Snickers, Mars, Twix, Milky Way, Galaxy and Bounty were among those used to decorate the model.
Leading the team of sculptors is chocolatier Jennifer Lindsey-Clarke. According to reports by Guardian, the bust took a month to put together, and weighs over a whopping 23 kilograms.
6. Royal Salute
Luxury blended scotch whiskey brand has partnered with Boundless Brand Design (BBD) to create a limited-edition whiskey collectible that represents the historical occasion. According to BBD, the design brief was to create a bespoke, celebratory design expression of the Royal ceremony.
The whisky was to be the ultimate collectable, a stand-out design of artistry to house the special blend of over 53 rare malt and grain whiskies bottle as cask strength, in homage to the coronation of Queen Elizabeth II in 1953, and the inception of the Royal Salute story.
Content 360 is back on 10-11 May 2023 in Singapore. A hugely popular event over the years, Content 360 brings the most influential content creators to inspire you. Across two days, you can connect with 300+ brightest minds in the industry and learn how to overcome challenges to make your content stand out among the crowd. Tickets are on sale now, register today: https://conferences.marketing-interactive.com/content360-sg/
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