Expanding Horizons: How DigiSalad utilised CRM strategies to drive business growth

DigiSalad is a Hong Kong-based agency specialising in user experience (UX) and user interface (UI) design. Since its establishment in 2016, DigiSalad has quickly become a leading agency in the industry, helping over 100 brands succeed with innovative ideas and exceptional customer loyalty strategies.

The agency is expanding its business globally, starting with the UK market in the upcoming year. The expansion is a strategic move for DigiSalad to provide quality services to a broader range of customers and establish itself as a global player in the digital industry. This move also benefits local clients in Hong Kong, bringing new perspectives, technology and innovative ideas to clients' projects.

DigiSalad won five Loyalty & Engagement Awards this year, showcasing its expertise and exceptional service in these areas. The agency’s commitment to excellence and innovation has resulted in 21 awards across various categories covering marketing, creative design, UX/UI design, CRM and loyalty programmes, and technology.

DigiSalad conducts thorough market research for every project to gain insights into the latest trends and technologies in the industry. Obtaining a deeper understanding of the market and target audience better informs the design and development process.

In addition to its UX/UI design expertise, DigiSalad also offers award-winning CRM solutions that help clients achieve exceptional customer loyalty and engagement. The agency provides various solutions, including an eCommerce platform, loyalty programme, AI & machine learning technology, location marketing, gamification, personalisation, online-to-offline (O2O) strategies, amongst others.

The eCommerce platform provided by DigiSalad makes online shopping easy and intuitive for customers, delivering a seamless and enjoyable shopping experience. The loyalty programme rewards customers for their loyalty and encourages repeat purchases. AI & machine learning technology is leveraged to provide personalised recommendations to customers based on their browsing and purchase history, further enhancing their shopping experience.

DigiSalad's location marketing and O2O strategies help clients to attract customers to their physical stores using different digital channels such as mobile apps, social media, and email marketing. This approach helps to bridge the gap between online and offline channels, enabling clients to provide a seamless and consistent customer experience across all touchpoints.

The gamification and personalisation solutions offered by DigiSalad help to engage customers and create a sense of fun and excitement around the shopping experience. By creating a personalised and enjoyable customer experience, DigiSalad helps clients stand out in a crowded market and build stronger relationships with their customers.

With a range of innovative solutions and a commitment to exceptional service, DigiSalad is a valuable partner for any business looking to improve its customer relationships and drive sales growth. As the agency expands its business globally, its unique work process and dedication to innovation and quality will continue revolutionising the UX/UI design industry.

This article is sponsored by DigiSalad.