Brands have been getting creative in dishing out suggestions for Father’s Day, as families wreck their brains over what gifts they should get and how they should celebrate the occasion. According to Digimind,Ā there were 10,873 mentions about Fatherās Day in Singapore and Malaysia over the last two weeks, with a reach of 161 million and 113,509 interactions.
Mentions peaked a week before the main event on 9 June, with 1,343 mentions.Ā Automotive and food and beverage brands were the top two categories that jumped on the Father’s Day hype.Ā WhileĀ Jaguar and Land Rover both promoted their cars as a gift,Ā Mercedes-Benz Singapore chose to highlight their functional business accessories such as backpack, moleskin, pen and tumbler, for everyday use.
Similar to Mother’s Day, several brands have switched from offering material gifts to offer special experiences. Examples include Fraserās Property organising a series of craft workshops with fathers across their various malls over the Fatherās Day weekend, 112 Katong’s giveaway for a movie date with dad, and Epson inviting children make a personalised handmade gift for their fathers.
Of course, no celebration is complete without a good old family meal. Thus, it is no wonder that Morganfields Malaysia racked up the most number of interactions over the two-week period with their Fatherās Day promotion. The BanQuet in Malaysia also encouraged a high level of engagement using Facebook Live to host live-bidding segments for menu items at their restaurant, including a Fatherās Day set meal. The session received 5,900 views, andĀ 1,700 comments.
In Singapore, Pizza Hut provided an unique bonding activity with fathers through a pizza-making workshop at Harbourfront Centre. McDonaldās Singapore also invited children to bring their fathers for breakfast over, draw him his favourite breakfast, and treat him to a McDonaldās breakfast on the house. The fun campaign saw amused netizens questioning how they would be able to get their toddler to draw, and some joking about their eligibility as an adult child.
Canāt think of a good Fatherās Day gift? Hereās an idea: a father and child pizza-making workshop! For one incredible…
Other notable mentions
On the consumer technology front, Samsung Father’s Day social media posts in both Malaysia and Singapore gained traction.Ā Samsung Malaysia held a contest to win a Galaxy Watch for one’s father, whileĀ Samsung Singapore shared a video of the benefits of owning smart devices as a father.
Be the best dad ever and stay ahead of the game with SmartThings this Fatherās Day. Manage all your SmartThings-compatible devices from your Samsung Smart TV ā for smarter homes and more time on the things you love. Visit authorised retailers or http://bit.ly/2IzEK0q to find out more.
Posted by Samsung on Tuesday, 11 June 2019
Unsurprisingly, some dad jokes were also pulled. Shopee Malaysia, for instance, shared a series of puns that children can use in their notes of appreciation for their fathers. It drew 653 likes at the time of writing.
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Want a punny way of telling your dad you love him? Donāt worry, weāve got you covered. š Make sure to share these with your dad on Fatherās Day in the comments section below.š You can also show your appreciation to your pops by getting him a gift on Shopee from 7 till 9 June, and have it arrive right at his doorstep by Fatherās Day! Shop NOW šš https://shopee.com.my/m/fathers-day
Lego Malaysia meanwhile, gave Father’s Day gift suggestions through some fun creatives involving its Lego blocks.
Hong Leong Bank came up with some dad-inspired riddles as food for thought.
What is the laziest mountain? Mount Ever-rest. This Fatherās Day, book a restful holiday for dad, to thankhim for all…
Meanwhile, according to an analysis by Meltwater, social traffic surrounding Father’s Day has plunged to 2,500 mentions the following day. Marketing efforts by brands that have gained prominence include CapitaLand’s Father’s Day deals, Capitol Singapore’s dining voucher giveaway, and Starbucks Malaysia’s Father’s Day card discount.
Just perfect for the occassion to treat your father for a drink ā¤ Use our Starbucks Father's Day card to buy any beverages and get 20% off your beverages! *T&C Apply pic.twitter.com/NEBSnC5YKb
— Starbucks Malaysia (@StarbucksMY) June 16, 2019
Check out some other interesting Father’s Day posts that have caught our eye below:
Weāll always keep you covered š. Stock up your stash, click on http://bit.ly/2WyRehT. #FathersDay
Happy Fatherās Day from one dad to another. #DaddyColonel #KFCsg
Not all heroes wear capes, so this oneās for all the dads out there. From all of us at RHB, weād like to wish all fathers a very Happy Fatherās Day!
Posted by RHB Group on Saturday, 15 June 2019
Me: Iāll call you later!Dad: Donāt call me later. Call me Dad. You have a great day Dad. Happy Fatherās Day!
Happy Father's Day to all dads and dad figures out there! We couldn't be more thankful for all your love and support. š With love from all of us at Grab.
Posted by Grab on Saturday, 15 June 2019
It's time to get cheesy with your dad this Father's Day! š„³ Treat him with a fabulous side that's oozing with cheesy…
Dad is our real life superhero, the one we always look up to. Malaysia Airlines would like to wish dads around the world a Happy Fatherās Day. Tag your superhero dad and show some love!Featured : Daughter – Ima Affiza Binti Missman, MABKargo, Executive Regional Sales & MarketingFather – Datoā Captain Missman Bin Lehan, Malaysia Airlines, Captain Airbus A330
Posted by Malaysia Airlines on Friday, 14 June 2019
Spotted any other interesting Father’s Day campaigns? Do share them with us at firstname.lastname@example.org