In this digital age, a boutique hotel called the 1888 Hotel knows just how to capture its niche audience not just with hospitality, but understanding the social media needs of visitors and ultimately making them feel like home.
To set the hotel apart, it integrates Instagram into its offering by providing facilities dedicated especially for smartphone photographers.
Located close to Sydney's iconic Darling Harbour (a five-minute walk), it offers Instagram walking tours, free use of an in-room iPad, a room to help guests take interesting selfies and a reception area that displays images from local and relevant hashtag feeds.
It is also running a complimentary stay offer for its followers with a minimum of 10,000 followers on Instagram.
In a competitive industry, 1888 Hotel is aware of the importance of creating effective and creative marketing strategies that meet customer needs.
The smart move to ride on the social media, particularly on Instagram, might be the beginning of the next level of tourism which aims to elevate customers' experience and to create unforgettable holiday memories.
More photos below.
Photo credit : 1888 Hotel official website.