Hotel Jen has rolled out “Leave Boring Behind” campaign to encourage travellers seize the day, meet the locals and explore the city when they stay at one of the 10 Hotel Jen properties in Asia Pacific.
The “Leave Boring Behind” packages include a specially chosen activity that aim to entice curious jetsetters to delve deeper into a destination. Key markets for the campaign include Malaysia, the Philippines, Singapore, Maldives, Australia, China and Hong Kong.
“The brand was inspired by a virtual persona, Jen, who is a professional hotelier with a love for travel and life. We regard our guests as ‘friends of Jen’ and want to help them explore hidden gems and re-discover the magic of travel,” said Marisa Aranha, vice president of sales and marketing for Hotel Jen.
To encourage travellers to move away from tourist traps and generic activities, an international community of “Jensetters” who are creative resident experts will share their insider knowledge on the cities where Hotel Jen is present. Published on Instagram, these eclectic insights will revolve around native rituals, after-hours activities, food and art.