Hootsuite's App Directory gets over 2 million downloads

Social media management platform Hootsuite has seen more than two million installs from its popular app directory in the last four years.

The app directory gives customers the ability to integrate Hootsuite with more than 140 solutions, ranging from CRM, customer support, and marketing automation to deep listening and analytics. Recently released apps on the app directory include Dropbox, Google Drive, IBM SilverPop Engage, Mailchimp, Reputology, and Zendesk.

Monster integrated Hootsuite with Brandwatch, via the app directory, to use social media to connect people and job opportunities around the globe.

“In connecting Brandwatch Analytics with Hootsuite, we are able to monitor for trends, competitive insights and leads that not only drive our brand forward, but our sales and product teams as well. Ultimately, Hootsuite and Brandwatch help Monster use social data to make more agile, tactical decisions and inform our larger strategy,” Patrick Gillooly, director of digital communication and social media at Monster said.

Synaptive Networks, which developed multiple apps for Hootsuite app directory added that it and has seen more than 300% growth in revenue during the last 12 months.

"Developing apps for the Hootsuite app directory has been one of the best business decisions for Synaptive. We have developed a number of apps for Hootsuite and in the past year alone, grew our app revenue by over 300%. Making apps is a core part of our business," David Dmytryshyn, CEO Synaptive Networks added.