Social relationship platform Hootsuite announced its global agency partner program.
Charter members of the program include FleishmanHillard, M&C Saatchi, Lost Boys (part of the DigitasLBi family) and Ogilvy Digital Health. The program includes resources that help agencies educate account teams and remain on the leading edge of social media through tailored training workshops, access to industry leaders, and enhanced support specific to the business needs and client delivery model of large agencies.
The Hootsuite dashboard was originally developed as an internal tool for a digital agency founded by Holmes, and later spun out as its own company. Hence, it has a deep understanding of the specific needs of agencies.
“Social media is integral to new business strategies, and agencies need to stay ahead of the curve to deliver successful digital services for their clients,” Ryan Holmes (pictured), CEO of Hootsuite said.
Christian Pursur, chief digital officer, M&C Saatchi, said: “This is a welcome and timely program from a company that understands the needs of network agencies. The Hootsuite Global Agency Partner Program provides valuable support in delivering social programs for clients at the scale and speed of social media."
“Hootsuite’s approach to working with agencies shows they understand our business model, work culture and client delivery model,” said Ephraim Cohen, SVP and senior partner for social & digital, FleishmanHillard.
“The result is a relationship that delivers a better solution not just for the agency, but, more importantly, for our clients," he concluded.