Global smartphone e-brand, HONOR has introduced a new logo and slogan called “HONOR MY WORLD”. According to a press statement HONOR said this is to keep up with the international aesthetic trend and as such, HONOR’s new logo will be in capital letters and with moving colour.
According to the brand, the concept of moving colour is to represent the “warmth and bright” sides of technology and the diversity of the youth culture. The new design looks to develop more products for the global youth.
HONOR also said it is committed to offering technology and design, a personalised user experience, an "all-scenario digital lifestyle to youth" across the globe, and to setting trends of pioneer culture and modern lifestyle. In line with the new slogan, "HONOR MY WORLD", HONOR aims to encourage young people all around the world to “take action and enjoy every moment of their life”. This comes on the back of new brand partnerships with Moschino, Vivienne Tam and Fortnite. The collaboration with Moschino aims to represent a cross-border convergence of fashion and technology.
HONOR has also started a collaboration with international fashion designer Vivienne Tam, by introducing Tam's design philosophy to HONOR products. Furthermore, HONOR looks to enhance the user experience, with the launch of the HONOR View20. The brand aims to collaborate with Epic Games to push the mobile gaming experience of Fortnite to the next level. As part of this collaboration, owners of the HONOR View20 will have exclusive access to the HONOR GUARD outfit in Fortnite.
George Zhao, president of HONOR said that the new branding is the next step in its global business growth. The company aims to become a tech brand, and to better meet young people’s needs of technology, design, personal expression and community engagement to upgrade its brand.
“HONOR's strong business performance in 2018 saw a 170% YoY increase in our overseas markets. This has brought us closer to our goal of becoming a top five global smartphone brand within three years,” Zhao said.