HONOR spotlights HK's beauty makers in new AI-inspired campaign

Smartphone brand HONOR has launched an integrated campaign, featuring Hong Kong actor Tony Hung as its spokesperson and cultural explorer. The initiative, running until the end of June, aims to promote the brand’s new HONOR 400 Series, which boasts an AI-powered camera system.

Under the theme “HONOR the beauty makers”, the campaign includes a thematic video, celebrating the beauty in everyday life and paying tribute to the creators - craftsmen and artists who, through their talent, passion, and dedication, shape the visual experiences of daily existence.

The film starts with Hung walking in the city, looking to capture people who "make this city prettier", his camera zooms in on four "beauty makers”: Robin Lee, winner of best new director recognition at the 2025 Hong Kong Film Awards for highlighting Hong Kong’s beautiful landscapes and the resilience of its runners; Hui Ka Hung, a master craftsman of traditional lion heads; Jenn Cheung, a tattoo artist with an eye for intricate designs; and Lam Kwok Shing, the third-generation proprietor of Sammy Photo Studio, known for its timeless portraits on film.

In addition to showcasing their work, each artist also shares their unique perspective on what pleases the eye and stirs the soul. The blend of insight and passion they offer serves to further heighten our aesthetic sensibility and enrich daily life. The campaign is done in partnership with local agency Narrow Door. 

At the same time, the video also showcases HONOR 400 Series’s AI-powered camera features and editing tools that elevate portrait photography to a new level of artistry.

Complementing the video is an activation that features an immersive experience zone at The One in Tsim Sha Tsui, where visitors can capture unforgettable moments with loved ones in the HONOR Life4Cuts photo booth and explore the gallery of the featured beauty makers.

To increase the campaign’s visibility, HONOR has leveraged a comprehensive range of creative assets, including key bisuals, out-of-home (OOH) executions, and social media content, all designed to reach a wider audience.

Roy Tang, marketing manager, HONOR Hong Kong, said, “The HONOR 400 Series offers AI imaging capabilities that enable more stunning captures than ever, especially portraits. It is only fitting that we create a campaign that honours people whose work helps open our eyes to more varied expressions of beauty and inspires a broader aesthetic appreciation.”

Terry Tsang, director of Narrow Door, said, “There is beauty in many everyday objects that we often overlook. By highlighting some of these objects, we want to draw attention to the beauty makers and their contributions to the unique iconography of our contemporary culture.”

Don't miss: HONOR showcases AI deepfake detection feature with PR stunt

Back in January, HONOR launched a PR stunt centred around a deepfake detection feature as part of its campaign to promote its latest flagship model. 

Done in collaboration with local creative agency Narrow Door, the campaign highlighted the importance of digital security in an era of rapid technological advancement. It also aimed to promote HONOR’s AI deepfake detection feature, which is designed to protect users from potential scams and misinformation nowadays. 

Join us this coming 17 June for #Content360 Hong Kong, an insightful one-day event centered around responsible AI, creativity VS influencers, Xiaohongshu and more. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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