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Hong Leong Bank encourages consumers to live life uninterrupted with 'Life365' spot

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Hong Leong Bank (HLB) and NagaDDB Tribal have launched a brand film to commemorate the concept of "Life365" on Digital Day. The film showcases the life of a family that is unfazed by the challenges and difficulties life sends their way.Additionally, HLB's tools and services are well integrated in their lives, allowing them to bank anywhere at any time. As such, they are able to live life uninterrupted. Meanwhile, Naga DDB Tribal also partnered with Malaysian agency MotioFixo to launch the HLB Digital Day AR Challenge, which will see a total of seven Facebook AR filters released until 31 July.https://youtu.be/1oUqeCDVOT4According to HLB's chief marketing and communications officer Zalman Zainal, the spot tells a story of how more people are seeking a better life balance, where they can live more, do more and experience more non-stop."Through technology, you can now access your accounts faster, enjoy seamless transactions that are simpler to do and easily performed from anywhere, anytime without interrupting you from doing the things you like – a Life365," he said.HLB launched Digital Day 2018 last week to showcase the suite of digital tools and services that give its customers more control on their finances, offering a seamless experience when it comes to banking transactions. It also assigned half of its capital expenditure (capex), amounting to RM115 million, for the financial year ending 30 June 2019 for its digital initiatives. According to CEO and MD Domenic Fuda said the “huge allocation” was in line with strong customer adoption of its digital platform.Campaign credits:Deputy ECD: Nik RadziCreative director: Ravi AnthonyAssociate creative director: Benedict TanCopywriters: Prasanna NaraArt director: Jiin Jiek Wong, YK TanBusiness unit head: Carole FooSenior brand manager: Manpreet RaiSenior brand executive: Emily LimProject management: Lilian LeeHead of AV production: Sharon De SilvaAV producer: Chris LauFilm director: KangDirector of Photography: Loh Yik SingProducer: Jason YeeAudio production: Thomas Lee, Eugene Wong (White Noise Studio)

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