Hong Kong’s top 10 stories of 2015

It’s been one helluva year in news and web traffic for in 2015. Driven by major acquisitions, appointments, campaign launches, senior-level appointments (and some senior level retrenchments), readers this year drove our unique users to a record 5.71 million on top of 6.4 million pageviews.

For those curious enough to see how people clicked, we’ve compiled the 10 most read stories from Hong Kong in 2015.

1. Marketing salary overview: Digital specialists’ earning capacity continues to grow

Are you getting paid enough? A simple question, but one which everyone wanted to know, especially as the demand for new skills heats up.

2. Dove asks women to decide whether they are beautiful or average

Dove’s mini-documentary showing how women react when they are given a choice of walking through a door labeled “beautiful” or “average” was a huge hit.

3. Uniqlo denies fitting room sex tape is marketing stunt

No top 10 list would be complete without a sex scandal and Uniqlo stepped up to the challenge in mid-July.

4. now TV secures rights to Mayweather vs Pacquiao bout

The mega-fight between Floyd Mayweather and Manny Pacquiao was a surprise addition to the top 10 list.

5. Infographic: WeChat vs WhatsApp

Infographs emerged as a popular way to our readers to digest a lot of information in a single click.

6. Agency of the Year 2015 finalists revealed

Funnily enough, the news announcing the Agency of the Year finalists proved to be more popular than the story about the actual winners.

7. WhatsApp’s desktop play could make big data bigger for Facebook

Speculation that Whatsapp web was a move by Facebook to harvest more data about just one of many popular tech-related stories.

8. A look into Facebook’s Hong Kong user behavior

Most of us know that Facebook has well over 4 million users in Hong Kong, but rarely do we know the behavior of these people. Understanding Hong Kong users was a popular theme throughout 2015.

9. Watsons says it’s all about you in latest branding push

Watsons promise to “Look good. Feel great.” was a convincing click.

10. Snickers explains its boldest ad ever

One of the Marketing team’s favorite ads of the year, Snickers also proved popular with readers.

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