It’s been one helluva year in news and web traffic for marketing-interactive.com in 2015. Driven by major acquisitions, appointments, campaign launches, senior-level appointments (and some senior level retrenchments), readers this year drove our unique users to a record 5.71 million on top of 6.4 million pageviews.
For those curious enough to see how people clicked, we’ve compiled the 10 most read stories from Hong Kong in 2015.
Are you getting paid enough? A simple question, but one which everyone wanted to know, especially as the demand for new skills heats up.
Dove’s mini-documentary showing how women react when they are given a choice of walking through a door labeled “beautiful” or “average” was a huge hit.
No top 10 list would be complete without a sex scandal and Uniqlo stepped up to the challenge in mid-July.
The mega-fight between Floyd Mayweather and Manny Pacquiao was a surprise addition to the top 10 list.
Infographs emerged as a popular way to our readers to digest a lot of information in a single click.
Funnily enough, the news announcing the Agency of the Year finalists proved to be more popular than the story about the actual winners.
Speculation that Whatsapp web was a move by Facebook to harvest more data about just one of many popular tech-related stories.
Most of us know that Facebook has well over 4 million users in Hong Kong, but rarely do we know the behavior of these people. Understanding Hong Kong users was a popular theme throughout 2015.
Watsons promise to “Look good. Feel great.” was a convincing click.
One of the Marketing team’s favorite ads of the year, Snickers also proved popular with readers.