Discovery Networks Asia-Pacific, a division of the leading global entertainment provider Discovery Communications, has partnered with Hong Kong Tourism Board for the third consecutive year to present a brand new season of A TASTE OF HONG KONG.
The three-part series sees the return of Ian Wright – one of TLC’s most renowned hosts – to the channel. Ian, together with Hong Kong chef and foodie extraordinaire Christian Yang, will explore and curate Hong Kong’s exciting food scene to present the best food experiences the booming metropolis has to offer. The end of each episode also features a dish created by Christian. A TASTE OF HONG KONG premieres on TLC on September 30 in Hong Kong and across Southeast Asia, and in November in Taiwan. TLC is the flagship lifestyle channel in Discovery’s portfolio of brands.
The first season of A TASTE OF HONG KONG brought some of Asia’s rising chefs to Hong Kong to discover the city’s best-kept secrets with veteran entertainment writer and true-blue Hong Konger Michelle Loo. Season two delved into the city’s buzzing art, design and fashion scene, with visiting Asian artists taking in Hong Kong’s artistic culture alongside host Dominic Lau. The first and second seasons performed well for TLC, delivering above the channel’s prime time average*. Both series were also recognised at the Marketing Excellence Awards 2015, winning ‘Best PR Campaign’ for Hong Kong Tourism Board.
Commenting on the partnership, Vikram Channa, Group Vice President, Production & Commercial Partnerships, Discovery Networks Asia-Pacific, said, “We constantly seek to provide our partners with bespoke solutions that not only appeal to their target audience but also resonate with our viewers. We are excited to partner with Hong Kong Tourism Board once again and take 'content and experience marketing' to the next level with a new season of A Taste of Hong Kong. Just like the ever-evolving nature of Hong Kong as a tourist destination, the series concept must stay dynamic. In this latest edition we curate a mouth-watering list of Hong Kong’s top eats through the perspective of a well-travelled explorer like Ian, and local chef and foodie, Christian Yang."
Cynthia Leung, General Manager of Corporate Affairs, Hong Kong Tourism Board, said, “We are very excited to have the opportunity to work with Discovery Networks Asia-Pacific again to present an exceptional tasting experience on television. Hong Kong is a great place to indulge in all kinds of authentic cuisines from around the globe. In this programme, together with Christian and Ian, the Hong Kong Tourism Board will take audience to eateries off the beaten track and share all the delectable details of selected dishes. The audience will also get to learn how Hong Kong’s culinary artisans contributed to making the city one of the world’s most dynamic gourmet paradises.”
Ian and Christian were in Manila last September 20 to promote the premiere of the new season. Through an online contest, fans had the chance enjoy a taste of Hong Kong at an exclusive luncheon, and met Ian and Christian in person! In addition, guests at the luncheon were eligible for the grand prize giveaway of a pair of air tickets to Hong Kong and passes to the 2016 Hong Kong Wine and Dine Festival.