Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Hong Kong Disney gets HK$10bn expansion, adding Frozen and Marvel

share on

Hot on the heels of the announcement of its new Iron Man Experience zone earlier this month, Hong Kong Disneyland has now also unveiled further developments with a proposed HK$10.9 billion expansion plan to provide more popular facilities for local and overseas visitors.As part of the expansion, Hong Kong Disneyland will be transforming the castle and hub areas to highlight new daytime and nighttime spectaculars and entertainment experiences, adding new Frozen- and Marvel-themed lands and introducing a new entertainment venue, Moana's Village Festival in Adventureland.The proposed HK$10.9 billion expansion is scheduled to begin in 2018 and completed in 2023, with HK$5.1 billion coming from Disney and another HK$5.8 billion coming from the Hong Kong government, which has a 53% stake in the park.The new attractions as part of a proposed multi-year expansion for Hong Kong Disneyland from 2018-2023 include:A transformed castle and hub area to showcase new daytime and nighttime spectaculars and entertainment experiencesAn all-new Frozen themed land where guests can experience the characters and stories from the beloved films in ways never before seen at a Disney parkDedicated Marvel themed area featuring new Marvel attractions and entertainment from one of the most popular Super Hero franchises in historyA new entertainment venue, Moana's Village Festival in Adventureland, which will feature a lively stage show[gallery link="file" ids="158544,158545,158571,158570"]"Hong Kong tourism is in an adjustment period," said secretary for Commerce and Economic Development Gregory So. "The expansion is a strategic development to attract tourists who would stay overnight and spend more," he added.Apart from the city's tourism downturn, which saw visitor numbers dip 9.6% in the first 10 months of the year, HKDL is also facing stiff competition from its mainland counterpart."We are more excited than ever about the future of Hong Kong Disneyland," Bob Chapek, chairman of Walt Disney Parks and Resorts said. "This proposed expansion brings the best of The Walt Disney Company to this wonderful tourist destination, giving guests an experience only Disney can deliver and infusing some of Disney's most beloved characters and stories into this unique destination."Disney said the expansion will create 3,500 jobs and eventually bring another 600 jobs within the park.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window