Hong Kong Breast Cancer Foundation educates the public through pop-up exhibition

Hong Kong Breast Cancer Foundation has collaborated with Novartis to offer a pop-up gallery, hoping to raise awareness of genetic testing for people diagnosed with advanced breast cancer.

The gallery “See What Lies Beneath” is running until 9 March at Tower 535 in Causeway Bay. The pop-up gallery is open to the public and free of charge. The gallery also aims to show that just as no two people are alike, and no two breast cancer journeys are the same. Inspired by real life stories from physicians and breast cancer patients, the gallery showcases photographs that capture more than just the patient’s emotions and biology of the breast cancer. 

By using special filters, visitors can find out that the photographs have been treated with a special double-overlay effect, while they can also discover more concealed information through the filter. 

This photo exhibition and its messages are brought to life through performances by rising actress Sofiee Ng and other talented models. In addition, visitors can also leave positive messages for breast cancer patients and their loved ones at a blessing wall, as well as take a photo at the photo booth suited with the same double-overlay effect.