Honestbee temporarily suspends service with FairPrice to review ops

Honestbee has temporarily suspended its grocery concierge service with FairPrice. In a statement to Marketing, a spokesperson from honestbee said that it is reviewing its processes and service levels with its partners as it looks to provide the best product and service offerings for its customers.

Following the temporary pause of its partnership with FairPrice, its part-time employees, also known as “bees”, can choose and continue to shop from other merchants or take on a role at other areas of its businesses in the meantime.

“We are sensitive to the concerns our bees are facing - especially when this has happened close to the Chinese New Year holidays. Many of our bees - although are part-timers with us, have been a critical part of our family who have played a key role in our success,” the spokesperson added.

Meanwhile, a FairPrice spokesperson also confirmed to Marketing that the temporary suspension is due to a review of the existing operations and collaboration process. Despite this, the spokesperson said that groceries and daily essentials will remain available through its online portal and mobile app, FairPrice On, as well as its network of stores.

Honestbee most recently opened a brick-and-mortar store called habitat, which has fresh produce as well as cooked meal for customers to sit and dine or purchase back.  Last month, it appointed FALCON as performance marketing agency for Singapore to work on its digital growth strategy. FALCON is also responsible for scaling its marketing efforts to more consumers and drive greater revenue per consumer via social and digital media.