In a new branding initiative, Kah Motor Co, Honda's official distributor in Singapore has pilot launched Honda's new regional brand campaign in the Asia Oceania region called 'Drive Every Drop'.
The campaign created by Wieden+Kennedy, Tokyo, highlights Honda's i-VTEC engine technology which claims to deliver outstanding fuel efficiency while still ensuring a pleasant driving experience.
"This technology differentiates Honda's cars from our competitors and give us a strategic competitive advantage in this time of skyrocketing global fuel prices," Nicholas Goh, Head of Marketing for Kah Motor Co, said.
The campaign in Singapore includes print, online, showroom execution and will also feature in the upcoming Singapore Motorshow in September this year. The Drive Every Drop campaign will also be communicated via various regional media.