Home security firm LOCKIN MY locks in actor Jack Lim as brand ambassador

Home security company LOCKIN Malaysia has appointed local artist and radio host, Jack Lim, as its brand ambassador. According to LOCKIN, this partnership marks a milestone in the home security company's road to market. With Lim (pictured) as its ambassador, LOCKIN aims to extend its reach to a wider audience. Aside from appointing Lim as its brand ambassador, the security company said it plans to launch 250 brand stores within the next five years, with a target user-ship of over 100,000 new users. 

Brand stores will be opening at AEON Mall Bukit Tinggi Shopping Centre, Pavilion Bukit Jalil, and Suria Sabah Shopping Mall this year. A+M has reached out to LOCKIN Malaysia for additional information regarding the expected store launches. 

Lim previously starred in a movie, titled Ah Beng: Mission Impossible, as a security guard called Ah Beng. His current role as LOCKIN ambassador is touted as a natural progression of his popularity as this loved character, with LOCKIN smart locks’ security features the main selling point of LOCKIN products. According to LOCKIN, Lim's experience with smart locks lends a personal touch and story to this road to finding the right ambassador for the company. 

According to Lim, he installed a smart lock in his home to save himself the worry of losing his keys, break-ins and to protect the safety of his family. His switch to a smart lock resolved these issues due to the greater security features offered by smart locks.

"I am very happy to be appointed brand ambassador. Smart locks are products of the future and I believe each home will eventually be fitted out with one. Personally, I have installed smart locks in both my front door as well as bedroom doors. The latter is mainly for convenience and the added security brings me peace of mind,' explained Lim. 

Meanwhile, Mak Wai Hoong, CEO of SUBPLACE, an online shopping platform and LOCKIN's parent company said Lim is a professional artist who is also familiar with smart home locks, having installed one in his personal home for a long time. Furthermore, with his previous acting role as a security guard, coupled with his familiarity with the benefits of smart locks Lim was the perfect ambassador for LOCKIN, Mak added.

In August, LOCKIN reportedly set a new record as the fastest equity fundraising campaign by bagging RM10 million within four days, The Edge Markets reported. LOCKIN is a subscription-based product and Mak said previously that while the subscription-based business model has been around for some time, it is still new to most the SMEs on Subplace. According to The Edge Markets, Mak explained that the subscription-based business model fosters brand loyalty and helps retain customers.

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