Hollister celebrates Year of the Horse with new HK flagship

Abercrombie & Fitch's sub brand Hollister has unveiled a new store at K11 Art Mall, underscoring Abercrombie & Fitch’s commitment to keep expending the Hong Kong retail market and continued efforts to further strengthen its presence in the city.

Featuring ingenuity in colour palette and visual merchandising, the new store is designed to offer a relaxed and comfortable shopping experience, allowing local shoppers to fully immerse themselves in Hollister’s signature American vintage aesthetic.

Dubbed Hollister House, the store blends classic Americana with contemporary style. Layered, multi-toned wooden floors are accented by deep navy highlights, creating a bright, welcoming atmosphere infused with strong brand identity.

Window displays currently feature Hollister’s Chinese New Year collection, lending a festive touch ahead of the holiday season. Inside, "Love Hollister" messaging appears on fitting room mirrors, while vibrant red and pink accents add an energetic flair to the overall store design. The space is crafted to encourage shoppers to explore new collections and share joyful “Feel good” moments with the brand.

Staying true to its brand philosophy—“Clothes made for capturing moments, creating memories, and being unapologetically you”—Hollister continues to refresh its designs to inspire self-expression through fashion. The K11 Art Mall location offers a curated selection of the brand’s latest pieces, inviting customers to discover and create their own take on the American vintage look.

The newly launched Love Hollister collection includes a variety of T-shirts, sweatshirts, sweatpants, skirts, and more—blending sweet and spicy American charm. With heart embroidery, retro polka dots, and a romantic colour palette, the line is perfect for everything from casual hangouts to Valentine’s Day dates.

Comfort meets versatility in the Love Hollister sleep pants, which are ideal for lounging at home or stepping out in style. The striking red and pink hues pair effortlessly with Hollister’s classic oversized hoodies or jeans, offering a quick switch to a bold, confident look.

Drawing inspiration from the Chinese New Year of the Horse, the brand reimagines its classic pieces such as sweatshirts and hoodies. The lucky red tone is paired with distinctive graphic elements such as horseshoes and traditional Chinese symbols of good fortune, welcoming an abundance of blessings for the year ahead.

As one of Hollister’s signature lines, the jeans collection continues to reflect the brand’s expertise in fit and quality. Built on denim foundations, the baggy fit creates a cool and edgy look; flare fit offers a sleek and slimming look, while straight-leg design provides all-day comfort.

From today to 22 February, shoppers can enjoy an on-site thermo ironing sticker DIY customization by presenting the receipt of purchasing any pair of jeans, or by bringing their own pair of Hollister jeans. 

MARKETING-INTERACTIVE has reached out to Hollister for more information. 

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