H&M’s TVC calls for recycling of clothes

To promote this year’s World Recycle Week campaign, Swedish fashion brand H&M has launched a TVC to inspire customers to recycle their unwanted clothes.

London-born rapper M.I.A wrote the theme song “Rewear It” exclusively for the brand and the campaign. She was also featured in the MV alongside with a range of talent from music artists, dancers, comedians and people with a passion for environmental and social sustainability issues from all over the world, interpreting the campaign’s idea into dance moves.

Chinese actress Yao Chen is the only representative from China featuring in the MV. She also made her appearance in a 14-second call-to-action video to give support to the campaign.

Launched in 2013, this year’s garment collecting initiative will take place from April 18 to 24, aiming to collect 1,000 tons of unwanted or worn out garments from customers worldwide in its more than 3,600 stores.