H&M picks media agency for Singapore and Malaysia

H&M has appointed ZenithOptimedia as the new media agency partner, following a pitch.

ZenithOptimedia will be responsible for planning and buying across all media for H&M in Singapore and Malaysia. H&M previously worked with OMD in Singapore and UM in Malaysia.

“We are extremely delighted and honored by this appointment. This is a testament to our strategic paid, owned and earned approach which continues to be a winning formula, coupled with the ability to bring fresh perspectives & ideas to the table,” Helen Lee, managing director, Zenith Singapore said.