HKTDC appoints Ruder Finn Hong Kong as its partner for upcoming initiatives

The Hong Kong Trade Development Council (HKTDC) has appointed Ruder Finn in Hong Kong as its partner for the council’s upcoming initiatives including Entrepreneur Day (E-day) and Start-up Express 2019. Ruder Finn’s goals will be - through content and media outreach - to sustain momentum and maximise exposure to the HKTDC’s attempts to help local start-ups grow, and gain access to international markets through mentorship programmes, worldwide exhibitions, and workshops. 2019 marks the 11th edition of Entrepreneur Day, a two-day event featuring seminars and business networking events tailored to start-ups. Start-up Express - currently in its second year - is one of its core programmes. Paul Yang, senior vice president and general manager of Ruder Finn Hong Kong said, “We appreciate HKTDC’s commitment to empowering local start-ups and thank them for entrusting us with this opportunity to grow their brand and reach. We are excited to be working together with them as they continue building a vibrant and sustainable ecosystem for the start-up community in Hong Kong.”