The Hong Kong Tourism Board (HKTB) and Grey Group Hong Kong have launched a new campaign to transform two heritage neighbourhoods in Hong Kong - Sheung Wan and Central.
To encourage more people to visit the district, HKTB has revived interest in the area known as “Old Town Central” by introducing people to different thematic routes to explore including: tasting Hong Kong; crazy for art; time traveller (heritage); and treasure hunt.
Central and Sheung Wan are two of the oldest neighborhoods in Hong Kong, reflecting a history of over a 100 years, and were recently transformed into some of the hippest districts in the city. This is an area where past and present, East and West, coexist and collide.
There are colonial monuments, temples, art galleries, antique stores, street art displays, restaurants, rooftop bars, local delicacies, and many other hidden gems at every turn, representing the diverse elements of heritage, art, culture and dining.
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To facilitate the experience, art-inspired QR Codes have been displayed at various locations within the district. Each element of design used to create the exclusive QR Codes are inspired by the real-life experiences on offer such as visiting a temple or drinking traditional Chinese Tea.
Once scanned, the QR Code takes you to a web page from where one can access the information to the four routes and locations for culture, art, heritage and dining.
HKTB marketing team
Tina Chao – general manager, marketing
Farrida Lui – manager, brand marketing
Kathy Lau – senior executive, brand marketing
Grey Group Hong Kong
Michael Knox, chief creative officer
Christopher Lee, group creative director
Jackie Wong, senior art director
Elsie Lau, art director
Grey Group APAC
Huma Qureshi, PR & corporate communications