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HKTB taps grassroot pop legend Wan Kwong to reinterpret Temple Street culture

HKTB taps grassroot pop legend Wan Kwong to reinterpret Temple Street culture

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The Hong Kong Tourism Board (HKTB) has unveiled the second phase of its Temple Street promotion, as well as extending the operation period of the promotion until December this year. This aims to revitalise the retail section of Temple Street and attract more visitors to the street.

Tapping into the lively ambience of Temple Street, HKTB has invited local singer Wan Kwong, who is also known as the grassroot pop song legend (廟街歌王), to remake the music video of one of his signature songs I Love Temple Street (廟街) to promote the charm of the night market.

In the music video, Wan takes his tourist friends to dai pai dong (open-air food stall) (大排檔) for beers and local delicacies such as spicy whelks and stir-fried crabs in Typhoon Shelter style. Wan and his friends also try out the food stalls at the night market. By inviting Wan to tell an authentic story of the street with his iconic musical style, HKTB aims to encourage visitors and locals to explore the Temple Street night market and enjoy the local delicacies.

Furthermore, the HKTB has supported Taiwanese artists Dee Hsu (Little S) and Patrick Liu, hosts of the variety show Dee Girls Talk (小姐不熙娣) to come to Hong Kong for the first time to shoot on-location scenes. Local singer Tyson Yoshi is also a guest on the show, taking the audience through Temple Street to experience its authentic delicacies.

The HKTB has further extended the existing traditional lantern decors from “A taste of Temple Street” (食聚廟街) section to the retail section, decorating the night market with 300 metres of light and colours. This addition aims to bring joyful vibes to the neighbourhood and further enhance the lively atmosphere.

Moreover, the night market near the Temple Street archway has seen new additions to its food options, including handmade lemon tea (手打檸檬茶) and Tanghulu (candied fruit skewers). In addition to these, there are 22 food stalls and 10 mobile vendors offering nostalgic classic snacks, with all these providing an array of delicacies from around the world to cater to visitors with diverse preferences at the night market.

Visitors and locals can also explore the list of delicacies available in Temple Street with the online guide available on the HKTB’s website. 

The HKTB has thanked the Yaumatei Temple Street Association of Hawkers and Shop Operators (廟街販商商會), stall owners, visitors and the public, as well as various government departments and the power company for their cooperation and support.

Dane Cheng, executive director, HKTB, said: “To support the government’s ‘Night Vibes Hong Kong’ campaign, the Tourism Board launched the Temple Street promotion in mid-December last year. As of early April, it is estimated that the promotion has attracted over 1.5 million visitors and locals to Temple Street, which is an encouraging achievement as the campaign rejuvenates the street with increased footfall.”

“The HKTB is grateful for the support from various partners, visitors and locals. We hope the new phase of promotion with an extended period allows the public more business opportunities to create revenues and boost consumption,” Cheng added.

Don’t miss: HKTB and HOY TV promote hospitality culture with reality TV show

Since December 2023, the HKTB has launched the Temple Street promotion with the themes “A taste of Temple Street” and “Captivating street decors” (藝綴廟街). Local food stalls offering authentic tastes and illuminated art installations were added to the night market to inject vitality into the Street and make it a popular destination for both locals and visitors.

Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza under the theme of "Content that captivates". Get together with our fellow marketers to learn about AI in content creation, integration of content with commerce and cross-border targeting, and find the recipe for success within the content marketing world!

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