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HKTB and HOY TV promote hospitality culture with reality TV show

HKTB and HOY TV promote hospitality culture with reality TV show

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The Hong Kong Tourism Board (HKTB) has partnered with local broadcaster HOY TV to roll out an eight-episode reality show to put Hong Kong’s service quality to the test and demonstrate hospitality spirits.

It comes as Hong Kong’s tourism chief Kevin Yeung said on a Commercial Radio programme on Sunday (3 February) that the HKTB is planning a courtesy campaign (禮貌運動) to establish a culture of courtesy in the society. He added that the Home Affairs Bureau, the Education Bureau and the Youth Affairs Bureau will also collaborate on promoting a courteous atmosphere in society.

Also known as "Undercover service squad" 臥底服務團, the programme will be available on HOY TV (Channel 77) at 9 pm, Sundays. It will put Hong Kong’s service quality to the test, exploring the dining, hotel, attractions and shopping experiences in Hong Kong to present the authentic side of Hong Kong’s quality services. 

In the programme, local actor and actress Jiro Lee (李尚正) (pictured second left) and Aiyana Lo (盧頌恩) (pictured second right), who are known for their light-hearted styles, form an undercover service squad. They take on the roles of tour guides and “infiltrate” various sectors to personally test the service quality of tourism-related sectors, aiming to deepen viewers’ understanding of quality tourism services. 

According to the HKTB, the new episode was filmed in bike shop The Wing’s Cycle, which is owned by Hong Kong racing cyclist Wong Kam Po. 

Simon Wong, chairman of the Quality Tourism Services (QTS) Association, visited the crew and exchanged views on quality services with the owner of the shop Wong. Simon Wong said that the HKTB’s cooperation with the media in the form of reality shows is the best way to get the message of quality services through to the public in a light-hearted way. 

He also said that the programme is a good channel to recognise merchants with excellent services, which makes a three-side win for the merchant, customers and the general public. 

“I hope the reality show can bring back the discussion of the society to service providers with quality, so that more people can realise that there are actually a lot of merchants and service staff in Hong Kong delivers their services with heart and professionalism,” Wong said.

MARKETING-INTERACTIVE has reached out to the HKTB for more information.

Don't miss: 6 key takeaways for the HK marketing community from Budget 2024

In the recent Budget 2024, Hong Kong's Financial Secretary, Paul Chan, announced that the HKTB will strengthen the Quality Tourism Services (QTS) scheme and initiate a new series of promotional activities. In addition to reality shows, the HKTB will recognise outstanding frontline staff in the service industry. This aims to promote Hong Kong as a hospitable, people-focused city in collaboration with various sectors.

Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza under the theme of "Content that captivates". Get together with our fellow marketers to learn about AI in content creation, integration of content with commerce and cross-border targeting, and find the recipe for success within the content marketing world!

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