HKPC showcases ambition to "make smart smarter" through new brand campaign

The Hong Kong Productivity Council (HKPC) has launched a brand campaign to inspire transformation. 

Committed to turning ideas into practice and unleashing potential to the fullest, HKPC's theme "Make Smart Smarter" hopes to help Hong Kong's productivity reach new heights. Within the theme is a series of events, including a 5G future application forum and theme hall opening, an intelligent production line showcasing Hong Kong's reindustrialisation, and funding programmes. 

The campaign, in collaboration with iNNN Creative Solutions, includes multiple touchpoints such as a brand video in Cantonese, Mandarin and English, event highlight videos, OOH ads and social posts. To further enhance awareness, HKPC has launched online banners and print ad on a newspaper, too. 

According to the council, the campaign has amassed more than 33 million ad impressions, about 953,000 video views and 84,000 clicks.