Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

HK Pulse Light Festival kicks off to celebrate Christmas

share on

The Hong Kong Pulse Light Festival has kicked off yesterday, showcasing 18 creative light art installations and an enhanced version of "A Symphony of Lights".Claiming to be the biggest-ever outdoor light art display in Hong Kong, the festival, co-organised by the Hong Kong Tourism Board (HKTB) and the Tourism Commission, will run until 24 February 2019 and is bringing to residents and visitors the "International Lighting Art Dispaly", including 14 creative light art installations from around the world, and four creations by Hong Kong-based artists.The artwork are divided into three categories: technology and communication, childhood dreams and connections and romance. According to HKTB,  some of the installations are interactive. For example, at the LightPiano, visitors can change the lighting arrangement through the touch of piano keys to create their own unique musical light show.In addition to the lights and music, an enhanced version of “A Symphony of Lights” will also take place. Starting from 29 November, three extra buildings and an attraction will participate in the show, increasing the number of participating buildings and attractions to 42 and 2 respectively.The lighting effects of some buildings, such as the Central Government Offices, Legislative Council Complex, One Exchange Square and Sun Hung Kai Centre, as well as the sound effects at the Hong Kong Cultural Centre, will also be strengthened. Pyrotechnic will be launched from the rooftops of Harbour Centre, Harcourt House and Cheung Kong Centre on designated nights.At Statue Square, the iconic 19-metre Christmas tree will also be featured this year."Combining the elements of light, music and entertainment, the Hong Kong Pulse Light Festival will be the largest outdoor light festival in Hong Kong. Together with the celebration activities held at various attractions by different organisations in the city, it will reinforce Hong Kong as the preferred winter holiday destination for visitors," Peter Lam, chairman of the HKTB, concluded.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window