HK launches new agency to promote cultural and creative sectors

Hong Kong has established the Cultural and Creative Industry Development Agency (CCIDA) to promote the local arts, culture and creative sectors.

Restructured from Create Hong Kong, the new agency will foster a better environment in Hong Kong, and adopt an industry-oriented approach to further promote the industrialisation of arts, cultural and creative sectors.

Speaking at the launch ceremony, Kevin Yeung, the secretary for culture, sports and tourism said under the operation of Create Hong Kong over the past 15 years, the eight major creative industries saw their combined added value increase from HK$38.7 billion to HK$63.5 billion.

The CCIDA will strive to establish an ecosystem that is conducive to the development of the culture, arts and creative industries. It also aligns with the National 14th Five-Year Plan, which aims to develop Hong Kong into an East-meets-West centre for international cultural exchange.

Yeung said the goal of setting up the agency is to promote and export Hong Kong's vibrant cultural and creative offerings, foster new business opportunities and enhance the city's international status.

"Under the industry-oriented principle, the agency will help further promote our cultural, arts and creative industries' development, allowing Hong Kong to position itself as the centre for international cultural exchange," Yeung said.

In addition to the current support of various programmes, the CCIDA will set up a new dedicated team to actively assist the industry in expanding overseas markets and strengthening the promotion of intellectual property creation as well as production, thereby creating more business opportunities for the industry and enhancing Hong Kong's international standing.

With a view to facilitating more collaboration between Hong Kong brands and the mainland cultural and creative brands, the CCIDA also signed Memoranda of Understanding (MOUs) with three prominent mainland cultural and creative brands.

Among them, two MOUs were signed in Beijing on 19 June, which are about the collaboration on the brand "the National Museum of China Innovative" with the National Museum of China (Beijing) Cultural Industry Development, and the collaboration on the brand "the Palace Museum Cultural and Creative Products Hong Kong Space" with the Guangzhou Tai Lai Digitals Cultural Tourism.

In addition to a video screening of the two signing ceremonies, an MOU on the collaboration of "Great Wall Cultural Creativity" was also signed at the ceremony with Changcheng Cultural and Creative (Beijing) Culture.

The MOUs aim to advance the partnership between the CCIDA and the relevant mainland cultural and creative brands in areas of market development, promotion and exchanges, with a view to encouraging Hong Kong brands to create more cultural and creative products that feature the characteristics of the National Museum of China, the Palace Museum and Great Wall culture, as well as Hong Kong's unique charms.

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