HK instant noodle brand Ding How to close after 57 years

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Hong Kong-based instant noodle brand Ding How (頂好大光麵) is ceasing all business operations by December, bringing to a close its 57-year legacy in the city.

Established in the 1960s, Ding How instant noodles have been a staple in food stalls, noodle carts, and cha chaan tengs, also known as Hong Kong-style cafes. As recently as March 2023, more than 200 restaurants across the city were still using its noodles, according to the South China Morning Post.

Kam Yuen Food Company (金源食品), the manufacturer of Ding How, announced the news online last Wednesday with heartfelt farewell note. "Over the past 57 years, we extend our heartfelt thanks to all clients, partners, and consumers for your enduring support and trust. Being part of your daily lives has been our utmost privilege."

"Flavours may fade, but memories will endure. We wish you every blessing of good health, happiness, and pleasant moments in the years ahead," the brand added.

May be an illustration of ‎text that says '‎《告別公告》時光匆匆，，多謝大家陪伴我哋走過五十七年嘅時光年嘅時光·經過多番考慮，我哋決定咯今經過多番考慮我哋決定喺今年十二月結束營運。五十七年嚟，承蒙各界客戶、合作夥伴及五十七年嚟，承蒙各界客戶、合作夥伴及消費者一直以來嘅支持同信任，謹此致以衷心謝意卖心謝意。能夠成為大家嘅日常，能夠成為大家嘅日常係我哋最大嘅幸福。味道會完結，未道會完結，但回但回憶會一直留著道會完結，但回憶會一直留著。祝祝願大家未來都健康家未來都健康、快樂、好味常伴。快樂、好味常伴。此致金源食品有限公司頂好大光 اناز‎'‎

The news has sparked sadness and nostalgia among Hongkongers, with the Facebook post amassing over 9,600 reactions, with many saying they will miss the brand, a check by MARKETING-INTERACTIVE saw. One of the most popular comments read: "No please, from now on, satay beef noodles have lost their soulmate."

Don't miss: Made in HK: Why Ding How's authenticity wins over Hongkongers' hearts

Back in February last year, Ding How instant noodle introduced where citizens can purchase the noodle package after it drew widespread attention from Hong Kong netizens upon its feature on ViuTV's programme.

Following the episode's airing, it generated a significant response and attention on social media. Media intelligence firm CARMA saw over 4,000 mentions over the past seven days, with 21% positive and 29.4% negative sentiments. Positive mentions were made by netizens who supported ViuTV's promotion of local Hong Kong culture through this programme, said CARMA.

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