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HK food tech startup bags HK$10m funding, names Miss HK 2020 as chief brand officer

HK food tech startup bags HK$10m funding, names Miss HK 2020 as chief brand officer

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A Hong Kong food tech startup combining nature and technology, Allklear, has completed series pre-A funding, raising HK$10M from lead investor Gobi Partners, private investor Miss Hong Kong 2020 Lisa-Marie Tse, and co-investors—Chartwell Ventures Limited, Vectr Ventures and Novel Tycoon. Currently, Allklear is now valued at nearly HK$100M.

According to the company, the funding will be used to strengthen the company's foundation in Hong Kong, develop new products and speed up its entry into the mainland Chinese and international markets. The company started up in Hong Kong in 2018, and combines aerospace technology and all-natural ingredients for its  Detox Future Salad.

The product has largely been made popular through celebrities and influencers, and the company said it has received positive reviews from over 2,000 celebrities and influencers who have tried the product. It added that it has reached over 20 billion social media impressions in the Greater China region, and recorded a strong year-on-year sales growth of 245% as of June 2021.

Former Miss Hong Kong 2020 winner Tse who invested a seven digit sum in the startup has also joined the company as the chief brand officer. She said, "I came to know Allklear from social media.”

 "Many celebrities and influencers have shared their experience and positive reviews online. I was instantly impressed by the brand's futuristic vision and its low-carbon plant-based diet concept. Allklear's positioning gave me confidence and matches my healthy lifestyle. So, I quickly agreed to the collaboration. I'm sure Allklear will disrupt the global plant-based health drink market,” she said.

Allklear is designated as the official health supplement drink of the Miss Hong Kong Pageant 2021, with hopes to spreading the Future Salad concept beyond the Hong Kong market, establishing itself as the futuristic global plant-based food tech brand.

Angus Au Hiu Fung, the chief marketing officer of Allklear as the company’s chief brand officer, Tse  has provided invaluable advice on product innovation. “We will soon launch a line of new products, featuring new flavors of high-protein, high-calcium and keto formula Future Salads that serve different functional purposes. Dedicated to sustainable development and a greener environment, Allklear will continue to develop more future foods combining nature and technology to preserve resources and reduce food wastes,” he added.

Allklear is now operating with 50 team members in Hong Kong, Taiwan and mainland China. In the coming year, Allklear will speed up its entry into the international market, and says that it is expecting to reach over HK$1 billion revenue and list in Hong Kong Stock Exchange within four years.

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