Hive Consulting names new account director

Hive Consulting has appointed Prisca Hoo as account director for the Singapore office. Hoo brings over 15 years of experience working with international and local lifestyle brands including Louis Vuitton, Adidas, Pan Pacific, Johnson & Johnson, SWATCH and Absolut Vodka.

Hoo joins Hive Consulting from Tourism Australia where she was the Public Relations Manager for Singapore and Indonesia. Apart from conceptualising and executing PR strategies, she also ensured that both consumer and trade marketing activities are aligned with global strategies across both markets.

She will be responsible for building solid client relationships as well as managing and growing the agency and business. She reports to Kristy Weller, founder and managing director and Bridgit O’Donovan, general manager at Hive Consulting.

“We are thrilled to have Hoo join Hive as we continue to expand our team and diversify our client base,” said Weller, “Hoo’s extensive experience both in consulting and in-house roles will be a great addition to our team. Her in-depth knowledge of the travel, lifestyle and consumer sectors in particular will add value for our growing client base in Singapore and the region.”