Himalaya Herbals Healthcare has partnered up with Moove Media to come up with concept trains in three cabins of a Downtown Line train. These spaces will be decked with floor and panel stickers.
Commuters are not only exposed to the properties of the brand's three key ingredients - Aloe Vera, Neem and Apricot, but can also have a bit of fun posing photographs of themselves "donning" any one of 18 "herb crown" stickers that are on the train windows. They can then upload these photographs onto Facebook or Instagram for a chance to win new Himalaya Herb products.
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Moove Media has been offering concept trains as one of its many advertising platforms for more than a decade.
Jayne Kwek, CEO of Moove Media, said: “Concept trains increase the impact that brands can have on commuters. They also allow advertisers like Himalaya Herbals Healthcare to share more about its products and to be creative in their advertising campaigns."
Adeline Sim, senior brand manager for Himalaya Herbals Health, Personal Care Division added: "Himalaya Herbals has always stood for 100% herbal active and products with natural ingredients. When we were looking for a platform to highlight our key ingredients, the concept train appears to be the right solution for us, in terms of advertising space and passenger reach. It was great working with Moove Media.”
The Himalayan Herb-themed train runs from now until mid-July 2016.