Hill+Knowlton (H+K), a global public relations and communications agency under the WPP Group, will return to its original name of Hill & Knowlton (H&K) with a refreshed visual identity, website and social presence.
The new visual identity telegraphs boldness, modernity and stature, paying homage to the company’s heritage while looking confidently towards its next era.
The rebrand is designed as a collaborative effort that incorporates diverse and global perspectives from employees, alumni, clients and industry trade partners, according to the release.
Hill & Knowlton's rebrand reflects its multi-year transformation and the company’s near 100-year equity, including key leadership appointments, the acquisition of JeffreyGroup, the launch of Brazil-based Ideal company as an international brand, as well as the acquisition of 3K Communication.
In response to the increasing demand for strategic communications solutions, H&K has also established new services that align with the evolving corporate affairs landscape, integrating brand building, corporate affairs, and public affairs to enhance enterprise value.
H&K has launched H&K Advisory, which works at the intersection of corporate strategy and communication to create sustainable value for clients and their stakeholders. With more than 50 advisors, the group deploys proprietary methods and tools including its reputation capital management and measurement system.
As part of H&K Advisory, H&K has also launched FutureSight, which is a combination of geopolitical, policy and communication advisors to help executives anticipate the impact of dynamic international political and regulatory environments on business and stakeholder strategy. Moreover, H&K has launched Global Horizons, a capability focusing on the economies of the Global South spanning Asia, Latin America, Africa and the Gulf and reflecting today’s significant changes in trade flows.
While intelligence and technology have been built to scale data science, H&K recently partnered with Pendulum Intelligence, an AI and machine learning platform, and launched H&K Sonar, a predictive risk identification tool powered by Pendulum, which helped clients combat reputational threats amid escalating disinformation attacks.
AnnaMaria DeSalva, global chairman and CEO, said: “By every measure, the global risk is intensifying and coming from a widening array of sources. Today’s risk domains in the areas of reputation, disinformation, and geopolitics demand focused intelligence, creativity and stakeholder-centricity – attributes that lie at the heart of the communications discipline. Risk and reinvention go hand in hand. It is this intersection of risk and opportunity, innovation and transformation that is visibly energizing Hill & Knowlton’s purpose today.”
“We hope our extended network of colleagues and friends will resonate with the vibrancy and inherent heritage of our renewed brand and with the aspiration it reflects for the future. We also intend that it will meaningfully enrich the experience of our employees, as they grow in their professional lives and change the world,” DeSalva added.
Back in December 2011, H&K repositioned as Hill+Knowlton Strategies. It was followed by its merger with corporate and public affairs firm Public Strategies. The move was designed to reflect an increased emphasis on the kind of strategic communications advice that has a measurable impact on client’s business objectives.
MARKETING-INTERACTIVE has reached out to H&K for more information.
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