Hill+Knowlton Strategies names GM for SG ops

Global communications company Hill+Knowlton Strategies (H+K) has appointed Adeline Lee as general manager for H+K Singapore. In this newly created role, Lee will focus on driving growth and will oversees all aspects of the business operations and talent development. She will report to Justin Then, CEO of H+K Singapore and Lumos H+K Malaysia.

According to H+K, Lee brings over 20 years of consultancy and in-house experience in communications management. She joins from digital creative agency ADK Connect where she helmed the role of head of PR and communications, and business director. During her time there, she led teams in the ideation and execution of multi-market integrated marketing communications campaigns across APAC, her LinkedIn stated. Prior to that, founded SG Story, a local boutique agency that specialises in audience engagement, content development and path-to-purchase marketing.

According to Lee, consumers are more discerning about brand campaigns post-pandemic. “As content and storytelling continue to evolve, there is an increasing need for effective, compelling, and authentic communications that build relationships in today’s complex and ever-changing situations. This is truly an exciting time for marketers, and I am looking forward to partner with our clients to drive marketing outcomes that are aligned to their business goals.”

Meanwhile, Then added: “Lee is a passionate leader with a proven track record of building successful teams and businesses. Her entrepreneurial spirit, and deep experience in omni-channel campaigns make her a valuable addition as we continue to expand service solutions and offerings in Singapore.”

Additionally, HS Chung, president, H+K Asia, said: “I am very pleased with Lee's decision to join H+K and her clear vision of how we can continue to build on an already exceptional team.” She added that Singapore continues to be an integral hub for its network and clients in the Asia market and Lee’s appointment bodes well for H+K Singapore’s growth.

March last year, H+K bolstered its leadership team in Singapore with two hires. It appointed Jason Cheang and Vylvianne Devajothi as its director of integrated communications and regional PR services lead for Singapore respectively. Meanwhile, in 2020, it expanded its Asia footprint with the launch of its Indonesia office led by CEO Marianne Admardatine, former CEO of Wunderman Thompson Indonesia. 

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