SPH Magazine’s Her World has revamped its design, content and logo. The change takes place on both its print and online platforms and is effective from its October 2017 print issue. According to a press statement, the refresh aims to consolidate its branding to bring “greater focus and engagement” to advertisers and readers.
Both platforms now boast the new logo – which Her World’s eighth logo in its 57-year print history. The two-colour, two-letter masthead is made up of the letters H and W, and aims to stand out more definitively on both the magazine cover and website, according to the press statement. The magazine also launched a new tagline, “Useful, Inspiring, Empowering”, which aims to define how content is crafted on Her World.
The new, collectible print issue also features a new masthead, new fonts, a fresh design and a new tagline. Meanwhile, the facelift applies to Her World Online, which will be reinforced with more in-depth beauty product reviews, editor-approved buys, #busygirl hacks, and beauty video tutorials. Aesthetically, the site is cleaner, easier to navigate and will have better curated images.
Currently, the publication runs monthly with a print circulation of 121,000, according to findings from the Nielsen Media Index 2016.
In conjunction with the refresh, Her World has also unveiled plans to collaborate with Singapore Fashion Week as a strategic partner. On 26 October 2017, the magazine will present the opening show at the annual fashion event.
“With this new look, Her World continues to be the Singapore woman’s favourite and essential guide to living her best life now, with confidence, optimism, positivity and a sense of fun,” Penelope Chan, Her World executive editor, said.
“The Her World refresh is about our continuing focus to generate excitement and stay the number one choice for our print, digital and online audiences,” Maureen Wee, managing director of SPH Magazines, said. Wee added that the consolidation also looks to improve the brand’s potential for audience engagement.