PRMMS Hero 2024
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Hello to more adventures: Tailored experiences in Hong Kong await you

Hello to more adventures: Tailored experiences in Hong Kong await you

share on

This post is sponsored by HKTB.

Amid a travel resurgence, Hong Kong is welcoming Southeast Asian explorers through its “Hello Hong Kong” campaign, introduced by the Hong Kong Tourism Board (HKTB) in February 2023.

Over the past year, the “Hello Hong Kong” campaign has kicked-off with the promotion of a 500,000 air tickets giveaway to overseas visitors, the activation of over 100 content creators, and the organisation of a media familiarisation trip with 60 media in Southeast Asia.

The “Hello Hong Kong” Southeast Asia media familiarisation trip.

The integrated initiative not only injected vitality into the city’s tourism, but also yielded significant success as “Hello Hong Kong” claimed top honours at Marketing Excellence Awards 2023 in Southeast Asia, especially in “Launch Marketing” (gold in Thailand); “Communications/Public Relations” (gold in Thailand, silver in Singapore); and “Influencer/KOLs Marketing” (silver in Singapore).

The campaign also received recognition for “Mobile Marketing” (bronze in Thailand), and “Integrated Marketing” (Thailand, Singapore, Malaysia).

The impact of “Hello Hong Kong” stands as a testament to its success, showcasing steady growth and a significant recovery in Hong Kong’s tourism sector. This achievement sets the stage for an exciting future as the HKTB charts its course for the next chapter.

Looking ahead in 2024, the HKTB recognises the diverse needs and preferences of Southeast Asian travellers. “Hello Hong Kong” envisions offering extra tailored experiences to take audiences on more unconventional journeys.

Temple Street returns with a neon lights installation and a variety of street food stalls.

1. Nightlife promotion

Hong Kong, a city that never sleeps, is set to showcase its nocturnal charm with a dedicated Nightlife promotion. From iconic illuminated skylines to bar-hopping in Asia’s best bars, and exploring the newly revamped Temple Street, the HKTB aims to captivate travellers with the pulsating energy that defines Hong Kong after the sun sets.

2. Vibing with Gen Z

The HKTB is gearing up for Gen Z promotions to resonate with the younger generation. This entails strategic partnerships with brands and content creators to experience and create immersive encounters to connect with the Gen Z demographic.

3. Spiritual tourism campaign in Thailand

Recognising the significance of spiritual tourism, particularly in Thailand, the HKTB is preparing to launch a campaign delving into the divine essence of Hong Kong. From serene temples to contemplative spaces, this initiative seeks to foster a soulful connection between Thai travellers and the spiritual heart of Hong Kong.

Delving into spiritual tourism for Thai travellers.

The success of “Hello Hong Kong” is not just a celebration of past achievements; it’s a prelude to a future brimming with tailored experiences and boundless exploration. As the curtain rises on this exciting new chapter, Hong Kong stands ready to redefine travel experiences and weave stories that resonate across Southeast Asia, and beyond.

To find out more on Hong Kong’s latest promotions, visit

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window