Helix PR names general manager

Singapore-based corporate communications firm Helix PR has appointed Valerie Lim as general manager, with immediate effect. Lim first joined the company as a consultant in 2011, and was subsequently promoted to senior consultant.

She will be responsible for overseeing the management of the agency’s public relations and maritime crisis accounts. In addition, she will assist the directors in corporate development, financial planning and the delivery of bottom line profit. According to the agency, Lim will continue to be involved in the servicing of Helix PR’s key accounts.

The agency currently works with clients in the maritime and insurance sector. This includes, Markel International, Bernhard Schulte Shipmanagement, Peak Re and La Spezia, to name a few.

“Having grown with Helix and our clients through the company’s formative years, I feel privileged to accept my new appointment.  As forerunners in the maritime and insurance specialist PR business in Asia, this is where we will continue to make our mark and grow our business further,” Lim said.

“This appointment is a natural progression for Lim and Helix. With her strong background in business and finance combined with her in-depth knowledge of maritime and insurance public relations in Asia, Lim is a great fit for this job,” Edward Ion, managing director of Helix PR, said.