H.J.Heinz has maned Omnicom Media Group as its lead media agency.
Omnicom is responsible for its media planning and buying for all international markets representing approximately 70% of the estimated Heinz media spend. North American media planning and buying will be handled by Interpublic’s UM.
In a statement announcing the new partnership, Heinz pointed to the strength and consistency of the Omnicom Media Group global network across international markets, as well as the depth and breadth of its analytics platform, as key factors in the decision.
“No one understands the importance of delivering quality and consistency – every day, with every product, in every country, and in an increasingly challenging and competitive marketplace -- better than a company that leads its category in more than 50 countries,” Daryl Simm, chairman and chief executive officer of Omnicom Media Group, said.
“Knowing we’ve met their standard is the ultimate affirmation of our work, our resources and our people.”
The win follows a six-month review aimed at consolidating Heinz media business, which had been shared by 20 agencies worldwide, to better leverage the brand’s media investment across its global markets.
The H.J. Heinz Company, headquartered in Pittsburgh, Pennsylvania, is famous for its iconic brands such as Heinz Ketchup and its products are distributed in more than 200 countries around the world.
The new relationships will be effective July 1.