Heineken Malaysia tipped to appoint Publicis

Heineken is tipped to have settled its integrated marketing duties with Publicis, sources have told A+M.

The brand is understood to have made the decision today, and is in the process of finalising details with the agency.

Neither Publicis nor the client could be reached for comment.

The other agencies who were in the final stages of the pitch are TBWA, BBDO and McCann.