Heineken has launched limited edition Heineken trophy bottles and cans in Malaysia, in celebration of its “Unmissable” campaign, alongside two TV commercials titled “Unmissable” and “The Fan”, which features UEFA Champions League legend, Andrea Pirlo.
The commercials capture the feelings of football fans when they miss seeing a goal during an eagerly awaited match by showcasing a range of scenarios that causes the fans to miss out on the action.
In a statement to A+M, the company revealed that aside from the commercials, it will be launching its event Heineken Extra-Time Zones, where it takes over bars across the country with Heineken Extra-Time Zones, from Penang, Kuala Lumpur, Pahang to Johore. This event is set to provide football enthusiasts with a platform to share the UEFA Champions League conversations over bottles of Heineken with their friends.
Agencies behind this campaign are creative agency Publicis, PR agency Mad Hat PR, and media agency Dentsu Red Star.
Meanwhile, promotions for various Heineken limited edition UEFA Champions League trophy bottles and cans will also be running throughout the months of April and May in stores, bars, and coffee shops nationwide, as well as on eCommerce platforms. It also created a contest where six fans who journey through the UEFA Champions League season with Heineken limited edition UEFA Champions League trophy bottles and cans will win an all-inclusive trip to the UEFA Champions League Final live at Wanda Metropolitano Stadium in Madrid, Spain this June 2019.