Heineken brings champions league magic to Jakarta offices with 'Football time-off day'

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In a thrilling blend of football fever and office life, Heineken has brought the iconic UEFA Champions League Trophy back to Jakarta as part of its "Football time-off day" campaign. With surprise visits from legendary players Bastian Schweinsteiger and Luís Nani, the initiative celebrates Indonesia's passionate football-loving workforce.

Between 13 and 15 April, unsuspecting office workers across Jakarta were greeted not only by their inboxes and deadlines—but also by two UEFA legends carrying the coveted Champions League silverware right to their desks. It was a moment few could have imagined, and even fewer will forget.

According to the 2025 Country Cassette report, Indonesia ranks third globally for football fandom, boasting an impressive 165.4 million enthusiasts—around 60% of its population. In Jakarta alone, 8 out of 10 office workers identify as football fans, often balancing intense workdays with late-night match viewings.

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"This year, Heineken collaborated with more than 50 offices that share the same passion for football," said Jessica Setiawan, marketing director of Multi Bintang Indonesia, a subsidiary of Heineken International. "One office even prepared a special surprise with us for their employees. We want these hardcore fans to feel celebrated and part of the global football community through a special experience from Heineken."

Schweinsteiger, an official ambassador of the UEFA Champions League Trophy Tour, made his long-awaited debut visit to Indonesia as part of the campaign. His stop in Jakarta followed visits to Vietnam, and precedes upcoming appearances in South Africa, Zambia, and Kenya. Joining him on this Indonesian leg was fellow Champions League icon, Nani.

"The football culture in Indonesia is truly incredible. I could feel it the moment I arrived. I'm very excited to meet Indonesian football fans directly in their workplaces. This 'time-off day' concept is such a unique experience—nothing like it has been done before. I hope my presence brings some energy and inspiration," said Schweinsteiger.

The initiative was met with overwhelming enthusiasm. "Seriously, we were so happy and shocked at the same time—Heineken actually brought our idols to the office! We never imagined we'd get to shake hands and chat with them, let alone have them show up right in front of us. This is an experience we'll never forget. Work can definitely wait!" said one fan.

The touring activity gave fans the chance to take photos with the legendary trophy, receive exclusive merchandise, and—most memorably—chat with two football icons on what became their personal football time-off day.

Multi Bintang Indonesia has contributed to Indonesia's drinking history for over 90 years. It is the producer of both Heineken and BINTANG, Indonesia's iconic favourite since 1952.

The brand portfolio includes innovations such as BINTANG Crystal, BINTANG Radler, BINTANG Anggur Merah, and BINTANG Arak Jeruk & Madu, as well as Tiger Soju Flavoured Lager launched in August 2023. The company also offers non-alcoholic options like BINTANG 0.0% and Green Sands.

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