Heart Media Group is launching GRAZIA in Singapore and Malaysia next March. GRAZIA is touted as the first 100% Italian fashion magazine to have exported its successful formula worldwide, from Italy to China. It is published by the Mondadori Group and is also said to be "Italy's fashion bible".
GRAZIA Singapore and GRAZIA Malaysia will launch in March 2023 with both an English-language print issue, a website and presence on all relevant social media platforms. Pakkee Tan and Ian Loh lead the Singapore and Malaysia editorial operations respectively as editor-in-chief.
According to Heart Media, Singapore and Malaysia are both vibrant fashion hubs within Southeast Asia, boasting large economies and a growing luxury and fashion-savvy clientele. GRAZIA, born in Italy in 1938, plans to use its authority and influence to offer readers in both countries a new lens across the fields of fashion, jewels, watches, beauty, lifestyle and culture.
GRAZIA Singapore and GRAZIA Malaysia aim at becoming the most influential guides to fashion, with a mission of crafting impactful visual storytelling to empower and inspire women. Its editorial will focus on a blend of local and international content and the elevation of local fashion and design talent. GRAZIA Singapore is expected to have an initial print run of 36,000 copies per issue while the initial print run for GRAZIA Malaysia is 25,000 copies per issue. Both will have 10 issues a year.
Olivier Burlot, CEO of Heart Media Group, told MARKETING-INTERACTIVE that the magazine will be working with brands including Gucci, Fendi, Dolce & Gabbana, Bottega Veneta, Prada, MaxMara, Miu Miu, and Zegna in Singapore and Malaysia, as well as high-end jewellery brands including Bulgari and Pomellato.
"Other luxury brands which wish to establish a strong and long-term collaboration with GRAZIA Singapore and GRAZIA Malaysia are Cartier, Saint Laurent, Van Cleef & Arpels, and Christian Dior, among others," he added.
Burlot said the experienced teams of both editions know what readers are expecting in terms of both straight-forward information as well as inspiration and guidance. According to him, the editorial mission of GRAZIA in both Singapore and Malaysia will focus on a blend of local and international content and the elevation of Southeast Asian fashion and design talents.
"Expect to see a vibrant GRAZIA Singapore presence online with plenty of collaborations and exclusive activations," he said. One of them includes a GRAZIA Pavilion at the upcoming Singapore Yacht Show 2023 showcasing what is La Dolce Vita. GRAZIA Pavilions will also be showcased in the various art and design shows staged across Southeast Asia.
As for GRAZIA Malaysia, Burlot added that its editor-in-chief Loh is digital-savvy and fully aware of what readers are looking for. To raise awareness of the new publication, Burlot said GRAZIA will also be working closely with all existing malls in Singapore and Malaysia. "Consumers love novelties and inspiring ideas. This is exactly what GRAZIA is bringing, that light yet elegant and addictive Italian lifestyle," he added.
Meanwhile, Daniela Sola, managing director International Business Mondadori Media, explained that the GRAZIA winning formula, which combines the authoritativeness of content with upscale and contemporary positioning, responds not only to the needs of readers but also to the interests of advertising clients from the world of luxury in these territories.
The Mondadori Group brand, which now counts 21 editions worldwide in 23 countries, reaches a global audience of 15 million readers, 45 million unique users and over 30 million followers on social media.
Meanwhile, Heart Media Group was established in 1997 and produces digital media, print media, and events, reaching affluent consumers and high-net-worth individuals across Asia.