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Hearst launches in Hong Kong

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Do Do Yeung, managing director and publisher of the newly formed Hearst Corporation, said it will be business as usual as the US giant seeks to bed down its acquisition of Hachette Filipacchi Hong Kong.Last week US media company Hearst Corporation took ownership of magazine group Hachette Filipacchi Hong Kong, publisher of titles including Elle and Car and Driver.The Hong Kong deal comes as Hearst Corporation completes its US$920 million takeover of some 100 international titles from Lagardére Group, including six Hachette Filipacchi titles.Hachette Filipacchi Hong Kong Limited will now be knows as Hearst Magazines Hong Kong Limited with immediate effect.Do Do Yeung, managing director of Hachette Filipacchi Hong Kong, described Hearst as one of the most respected media companies in the world.Yeung told Marketing there would be little changes to the local operation and stressed its new shareholder was a strong believer in magazines.“This is a company that has the highest possible standards of editorial quality and has shown that it has a strong belief in a bright future for the magazine business here in Hong Kong and across the globe,” she added.

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