Health tech provider Withings hands PR business to Hoffman

Consumer electronics company Withings has named The Hoffman Agency its PR partner as it looks to expand its range of health-focused devices across Greater China.

Hoffman will oversee PR duties in Hong Kong and across China, with a brief to boost brand awareness and spearhead media and stakeholder engagement programs. Founded in France, Withings makes a series of IoT products in the rapidly growing area of healthcare needs.

Some of those devices include watches, alarm clocks, security cameras and a thermometer which let you track your long term health.

Lucie Broto, Withings’ brand marketing manager, said the company was looking to bring the Withings story to life.

“We were looking for a trustable partner who could leverage their expertise to assist us while we expand our footprint in Greater China," he said.