Havas Media International has appointed Aga Giedroyc as general manager in Asia Pacific. The new role sees Giedroyc returning back to Havas Media International (formerly MPG International), where she spent three years between 2005 to 2008 based out of London office.
Giedroyc (pictured) will work closely with the agency’s hubs in Singapore and Hong Kong to manage key international businesses that include Emirates, LG Electronics, Shangri-La Hotels, Accor and AXA Insurance. Her mandate includes managing international teams with a focus on delivering integrated media planning and communications solutions through Meaningful Connections planning process.
She will be also be responsible for driving the integration of digital and specialised services and leading business development from existing and new clients. Giedroyc will report directly to Jorge Irizar, global CEO of Havas Media International and will have a dual reporting in Asia Pacific reporting in to Vishnu Mohan, CEO of Havas Media Group Asia Pacific and Christophe Cases, CEO of Havas Media Group, Greater China.
With more than ten years in media communications industry, Giedroyc joins the agency with an expertise in managing regional and global clients, strategy counsel, integrated and multi-market media planning, buying & implementation, incorporating digital, network management and international operations.
Most recently, she was with OMD International, where she was responsible for managing the media business of ASICS and Cisco in EMEA region. Prior to this, she spent four years with UM International, where she serviced clients like Ernst & Young, Zurich Insurance, MasterCard, Bacardi Global Brands, Tiffany &Co and Exxon Mobile.
Vishnu Mohan, CEO of Havas Media Asia Pacific, said: “The two regional hubs of Havas Media International in Singapore and Hong Kong have witnessed a major growth and expansion on the back of our big global wins in recent years. Giedroyc has the right experience and attitude for this role and I have no doubt that she will prove to be a great asset to the international team.”
Christophe Cases, CEO of Havas Media Group, Greater China, added: “Giedroyc comes across as a very enthusiastic and driven person and it is wonderful to have her on board. We are looking forward to working with her closely in Greater China to develop the full potential of the international businesses based out of the Hong Kong hub.”