Havas Group Indonesia has appointed Satyajit Sen as CEO of Havas Media. In his new role, Sen’s mandate will be to accelerate Havas Media Indonesia’s journey of transformation and exponential growth with a focus on collaboration, new business momentum, and building and leading future-ready teams. He will report to Vishnu Mohan, chairman and CEO Havas Group, SEA, India and North Asia.
Before this, Anwesh Bose was overseeing flagship brands – Havas Media and Havas – before stepping down from his CEO role in November 2019.
Based out of Jakarta, Sen is a media and marketing professional with 29 years of experience across brands across verticals. He joins Havas Indonesia from Samsung India where he led the media management function from 2014. While at Samsung, Sen is credited with improving performance and effectiveness of ad spend in turbulent market conditions.
Prior to Samsung, Sen was the CEO of ZenithOptimedia Group India where he was involved in business growth, consolidation of key accounts and building the performance marketing team from scratch. He was with the Publicis Media-owned agency for more than seven years. Before that, he served three years with MediaCom India as its vice president, and also held senior leadership roles with Maxus, Initiative and Ogilvy.
According to Sen, Havas has been a pioneer in integration with its Village model of organisational structure and said, this multi-dimensional approach to marketing and advertising is exactly what clients are looking for. “I am extremely excited to be a part of Havas Group’s futuristic agency model and looking forward to working with the team to start a new chapter for Havas Media in Indonesia,” he added.
Meanwhile, Mohan said Sen’s proven expertise in delivering value across the spectrum of media services encompassing digital, content and data coupled with extremely strong leadership skills will build on what the agency has already achieved in Indonesia. According to Mohan, Havas Indonesia already has a strong portfolio of media clients such as Indofood, Grab, and Godrej and Sen will be able to take the agency forward in its next phase of growth and expansion.
“His experience encompassing both brand and agency will be huge advantage in a critical market such as Indonesia. I am delighted to welcome Sen to the Havas family and I am confident that he will propel Havas Indonesia in its next phase of evolution,” he added.
Earlier this year, Havas Group Indonesia appointed Fariz Azlan as ECD to lead the creative team and drive the next phase of growth for Havas Group Indonesia. He was tasked to focus on cementing the creative value proposition across all disciplines of the agency, while reporting to Agus Sudradjat, chairman of Havas Group Indonesia. His appointment follows the departure of Roy Sagala after five years with the network. Prior to this, he was ECD at Y&R Jakarta, according to his LinkedIn. He also worked at Naga DDB Malaysia and M&C Saatchi. In his prior roles, Azlan has previously developed, managed and executed brand communication and creative campaigns across ATL, BTL and digital platforms.