Havas Group has promoted Anita Nayyar (pictured) to CEO of Havas Media Southeast Asia, a move which is in addition to her role as CEO of Havas Media India. The newly created role will see her reporting to Vishnu Mohan, chairman and CEO of Havas Group, India & Southeast Asia and is effective immediately.
According to Havas, the appointment comes on the back of an accelerated growth strategy in the region. It will tap on Nayyar’s expertise to enable brands in India to expand their footprint to SEA and facilitate cross fertilisation of clients. Nayyar will also work closely with regional and local leadership in SEA to drive new business and local client strategy with a sharpened focus on driving growth leveraging Havas Group’s integrated abilities.
She first joined Havas in 2007 as CEO of Havas Media India, which “has grown exponentially and expanded its offerings” under her leadership. She also boasts over 30 years in the industry.
Mohan said the Southeast Asia region has enjoyed remarkable economic progress in recent years, especially the ASEAN countries capitalising on urbanisation, and technology. As such, there is a tremendous opportunity for brands in India to tap into the region’s growth story.
“Nayyar’s experience is an asset that will help us move ahead in that direction. [Her] determination and passion is a testament to Havas Group India’s success and growth over the years and I am confident that her elevation will enhance the value-proposition of our established SEA media operations,” Mohan added
“As Havas Group continues to build on its integrated model and new organisational structure, I’m excited to take on the new challenge and reinforce our commitment to creative excellence and smart media accountability to create new opportunities to boost Havas Media SEA’s growth and momentum,” Nayyar said.