Nutricia, the speacialised healthcare division of food company Danone, has appointed Havas to handle the integrated creative account of its two brands, Nutrilon and Bebelac in Indonesia.
Danish Rahman, marketing director, Danone Nutricia said: “With the increasing clutter of media channels and social chatter, we have come to the conclusion that the appointment of a single integrated communications partner will offer significant advantages over that of a group of specialized agencies,”
“We aim to be more agile, synergized and focused in our communications effort for Nutrilon and Bebelac, and we hope to achieve all that through working closely with Havas.” he added.
Nutrilon and Bebelac provide nutritional supplement formulations that are designed to promote an optimal nutrition for mothers and children from pregnancy to the age of six.
Roy Sagala, executive creative director of Havas Jakarta said: “We have been working very hard with a fairly new team on these pitches and I am really proud we have proven ourselves in this double test. The wins speak volumes of our expertise and we are extremely honoured that Danone has placed its trust and confidence in us.”
Havas will work closely together with sister agencies BETC (Paris) and Havas Media to execute a fully integrated communications program for both brands.