Havas integrates Siren, Flynn exits

Havas Worldwide Singapore is absorbing the Siren brand as it looks to offer clients one agency with specialist PR, content & social communications team.The move will see strategic planning, creative, PR, social marketing, and content development all working together holistically with group MD, Andrea Conyard and GM, Anna Chew both reporting to SE Asia CEO, Levent Guenes.With the team at Siren now 14 strong and successfully winning new business and providing their speciality communications expertise to a diverse range of clients and industries, the strategic planning and creative services team at Havas Worldwide across SE Asia will further leverage their knowledge and capabilities this year.Karen Flynn (pictured), founder and shareholder at Siren will exit the Havas network by end of January 2016, relocating to the UK, with the Siren GM, Anna Chew fully responsible for the growth and operations of the team.  Flynn commented on the announcement - "It's the right time - the team's capabilities and strengths compliment Havas Worldwide and together they will be a hard agency to beat this year".Havas Worldwide SE Asia CEO, Levent Guenes added - "We've seen a shift in the traditional PR business and will continue to move to our one agency and one P&L model - the Siren team will now work fully integrated with the creative team at Havas Worldwide maintaining their identity and expertise in the PR specific categories across all of SE Asia and provide their capabilities to existing and new clients. Karen has been a great professional and fantastic business partner over the past 5 years and I wish her all the best".