Havas China wins China Telecom's offline account

Havas China has won the offline/traditional media planning and buying assignment for China Telecom Group Co., Ltd.

The account is effective immediately and Havas China is responsible for media strategy, execution, and performance evaluation for a period of two years. Havas China’s Beijing office will act as the base city to serve the state-owned telecommunications company, and the team has already started working on the first burst of campaigns.

Speaking of the win, Karl Wu, CEO of Havas Group Greater China, said the company was delighted and honoured and looking forward to working closely with the team.

"The telecommunications industry is one of the key drivers of our national infrastructure and connectivity. Innovation plays a huge role in building its competitive advantage and we are committed to continuing the momentum in positioning China Telecom as a leading player in the industry," he concluded.